(LINK: https://www.fda.gov/ucm/groups/fdagov-public/documents/image/ucm491632.jpg)
“Language is a source of
Misunderstanding”
-McLuhan,
1964
------Because of having different language and culture your words and actions may be wrong or foul if you were on different area which means that we cannot be sure that the language which is being disseminated can be understood as it is.
“Do the user’s/audience’s own background/experience affect the interpretation of messages? How?”
------Yes, because everyone has different interpretation on something and sometimes the message sent by the sender might be too offensive for him/her.
“Is
it possible that a different individual derives a different meaning from the
message? Explain.”
------Yes, because everyone has their own interpretation / point of view on something because everyone have their own mind and stock knowledge which can affect the interpretation of the message.
IDENTIFY FIVE (5) SIGNS AND SYMBOLS IN YOUR COMMUNITY THAT ARE USED TO CONVEY INFORMATION
How these signs and symbols are used to make people in the community understand the message being conveyed?
-----It will help people to be aware of their surroundings so that they will know what to do if they were on that place.
OUR TEACHER SHOWED US THREE DIFFERENT PICTURES AND HE ASKED US TO FILL UP THE TABLE
Here are the pictures:
COMPONENT
|
PONDS
|
Ferdie Marco
|
Mayon
|
Target Audience
|
Men
|
Public
|
Public
|
Sender/Author
|
Ponds PH
|
Ferdie Marco
|
Your Brother Travel Agency
|
Purpose
|
To encourage men to buy
their product
|
To encourage people to vote
for him
|
To encourage people to rent
their services to go to Mayon
|
Key Content
|
‘Get Bright and Energized
Skin’
|
McDo McMuffins
|
“It’s MORE FUN in YOUR
BROTHER”
|
Form / Style
|
Promotional/Testimonial
|
Used the Logo for McDo
|
Colorful Digital Ads,
Promotional
|
Medium / Format
|
Poster, Digital Print Ads
|
Social Media
|
Digital Ads
|
POLITICIAN SCENARIO
Predict how this event will be
covered by television, radio, print, and Internet?
|
In
television, a live broadcast of the protest will be featured.
In
radio, they might release an on-the-line talk with the leader of the said
rally.
In
print, they might add some pictures that being captured during the protest to
support the article they have been writing on.
In
the Internet, they might have a live stream of what’s happening on that
place.
|
How does the presentation of facts
vary from medium to medium?
|
The
facts that are presented might vary in the concept of content. The other
medium might lack some information that the other medium has, vice versa.
|
How do the codes and conventions vary
from medium to medium?
|
Well,
since there are four (4) different mediums, the impact of their presentation
of the said facts will be affected by the way they deliver it.
|
How much of these differences will be
based on the unique characteristics of the medium?
|
In
television, radio and print, they are reliable sources because the reporters,
radio announcers and authors follow a strict rule of using codes and
conventions while on the Internet it can be reliable or not because everyone
can post on it freely.
|
If
you are a reporter, are you going to use the conventional way of how each media
will broadcast the given scenario?
--------Yes, so I can give a reliable news to the public
What
will you do to make your report not boring? Elaborate your answer.--------To avoid it being boring, I will not present anything but facts and use some magical words and eye-catching pictures that can capture the attention of the audience.
Would
you exaggerate some elements in your report to make it interesting? Why? --------I will not exaggerate some elements in my report because some viewer/audience might misunderstand it.
GUIDE QUESTIONS:
What information codes, conventions and messages about our country is communicated through advertisements?
--------Through
advertisements, information like what is happening will be known.
Political, social and different kinds of issues will be known from these
codes and conventions.
If
you are to create a postcard for a place or organization of your
choice, what technical and symbolic codes would you use to convey
important information and create the desired impression? Why?
--------I
will probably use iconic symbols that will be related to my
organization. I will also try to put the important message I want to
convey so that the purpose will be known by the target audience.
How can understanding of the technical and symbolic codes contribute to media and information literacy?
--------By
understanding these codes, we will be able to understand what the
author wants to convey. It will also improve our capacity to think
making us becoming better at understanding symbols, codes, and
conventions.
VIDEO ON LATEST TRENDS (Digital Technology Platforms): https://www.youtube.com/watch?v=7LIc9HtfwEM&feature=youtu.be
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