Media and Information Languages (Lecture) WEEK 5

(LINK: https://www.fda.gov/ucm/groups/fdagov-public/documents/image/ucm491632.jpg)

“Language is a source of Misunderstanding”
                                                -McLuhan, 1964
 ------Because of having different language and culture your words and actions may be wrong or foul if you were on different area which means that we cannot be sure that the language which is being disseminated can be understood as it is. 


“Do the user’s/audience’s own background/experience affect the interpretation of messages? How?”
------Yes, because everyone has different interpretation on something and sometimes the message sent by the sender might be too offensive for him/her.


“Is it possible that a different individual derives a different meaning from the message? Explain.” 
------Yes, because everyone has their own interpretation / point of view on something because everyone have their own mind and stock knowledge which can affect the interpretation of the message.

IDENTIFY FIVE (5) SIGNS AND SYMBOLS IN YOUR COMMUNITY THAT ARE USED TO CONVEY INFORMATION
  

How these signs and symbols are used to make people in the community understand the message being conveyed? 
-----It will help people to be aware of their surroundings so that they will know what to do if they were on that place.

OUR TEACHER SHOWED US THREE DIFFERENT PICTURES AND HE ASKED US TO FILL UP THE TABLE
 Here are the pictures: 

Source: https://575717b777ff8d928c6b-704c46a8034042e4fc898baf7b3e75d9.ssl.cf1.rackcdn.com/8890688_these-epals-will-do-anything-to-win-your_tbb82bbc3.jpg

COMPONENT
PONDS
Ferdie Marco
Mayon
Target Audience
Men
Public
Public
Sender/Author
Ponds PH
Ferdie Marco
Your Brother Travel Agency
Purpose
To encourage men to buy their product
To encourage people to vote for him
To encourage people to rent their services to go to Mayon
Key Content
‘Get Bright and Energized Skin’
McDo McMuffins
“It’s MORE FUN in YOUR BROTHER”
Form / Style
Promotional/Testimonial
Used the Logo for McDo
Colorful Digital Ads, Promotional
Medium / Format
Poster, Digital Print Ads
Social Media
Digital Ads
POLITICIAN SCENARIO
Predict how this event will be covered by television, radio, print, and Internet?
In television, a live broadcast of the protest will be featured.
In radio, they might release an on-the-line talk with the leader of the said rally.
In print, they might add some pictures that being captured during the protest to support the article they have been writing on.
In the Internet, they might have a live stream of what’s happening on that place.
How does the presentation of facts vary from medium to medium?
The facts that are presented might vary in the concept of content. The other medium might lack some information that the other medium has, vice versa.
How do the codes and conventions vary from medium to medium?
Well, since there are four (4) different mediums, the impact of their presentation of the said facts will be affected by the way they deliver it.
How much of these differences will be based on the unique characteristics of the medium?
In television, radio and print, they are reliable sources because the reporters, radio announcers and authors follow a strict rule of using codes and conventions while on the Internet it can be reliable or not because everyone can post on it freely.
 
If you are a reporter, are you going to use the conventional way of how each media will broadcast the given scenario?
--------Yes, so I can give a reliable news to the public

What will you do to make your report not boring? Elaborate your answer.--------To avoid it being boring, I will not present anything but facts and use some magical words and eye-catching pictures that can capture the attention of the audience. 
Would you exaggerate some elements in your report to make it interesting? Why? --------I will not exaggerate some elements in my report because some viewer/audience might misunderstand it.

GUIDE QUESTIONS: 
What information codes, conventions and messages about our country is communicated through advertisements?

--------Through advertisements, information like what is happening will be known. Political, social and different kinds of issues will be known from these codes and conventions.

If you are to create a postcard for a place or organization of your choice, what technical and symbolic codes would you use to convey important information and create the desired impression? Why?

--------I will probably use iconic symbols that will be related to my organization. I will also try to put the important message I want to convey so that the purpose will be known by the target audience.

How can understanding of the technical and symbolic codes contribute to media and information literacy?

--------By understanding these codes, we will be able to understand what the author wants to convey. It will also improve our capacity to think making us becoming better at understanding symbols, codes, and conventions.
VIDEO ON LATEST TRENDS (Digital Technology Platforms): https://www.youtube.com/watch?v=7LIc9HtfwEM&feature=youtu.be

Mga Komento